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Food,Souvenir

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Niigata Masterpiece Sushi: "Kiwami"
【Niigata,Aga Area】
In 2007, a Niigata sushi chef invented a new menu called Kiwami.Kiwami is a premium sushi collection that features 10 pieces of sushi made of sea urchin, fatty tuna, salmon roe, and local, seasonal fi…

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Blackthroat Seaperch (Nodoguro)
【All Area】
 Blackthroat seaperch, formally called rosy seabass, are high grade fish that can be caught along the coast of the Sea of Japan. They are nicknamed “blackthroat” for the black colorat…

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Nanban Shirmp (Nanban Ebi)
【All Area】
Usually called “sweet shrimp,” they have the special nickname “nanban shrimp” in Niigata because their color and shape resemble chili peppers, or “nanban.” The…

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Rice Crackers (Senbei)
【All Area】
 Niigata is a major producer of the snacks that best represent Japan: rice crackers. Rice crackers are made all over Japan, but as the “rice basket” of Japan, rice cracker production is pa…

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Niigata Sake
【All Area】
 With about 90 sake breweries, Niigata is one of Japan’s leading sake producing areas. It is said that water is the key ingredient in making sake. The snow and rain that falls on the tall m…

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Hama-yaki
【Nagaoka,Kashiwazaki Area】
 Hama-yaki is freshly caught seafood grilled on skewers at storefront. Tasting these delicacies of the sea is very popular with visitors.…

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Crab
【Nagaoka,Kashiwazaki Area】
 Many crabs are caught from the Sea of Japan. Many people gather to try the fresh crab at the fish markets near the port.…

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Niigata Furusato Village
【Niigata,Aga Area】
 Niigata Furusato Village is a multi-purpose tourism facility comprised primarily of the “Bazaar Hall” with its collection of Niigata’s products and delicacies, and the “A…

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Yellowtail and Squid
【Sado Area】
 The waters around Sado are a treasure trove of fresh seafood. The richness and taste of Sado’s cold variety Yellowtail is unique to itself. And even though fresh and quality squid are brou…

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Wappa-ni
【Shibata,Murakami Area】
 Wappa-ni is a regional delicacy of Awashima Island. Lightly grilled fish and spices are placed in a bowl with water, in which a red-hot stone is put to cook this rustic dish.…

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