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- What is the Destination Campaign? (DC)
- The Destination Campaign is a large-scale tourism campaign run by local cities, towns and villages, people in the tourism industry and the JR Group.
Tour of Sweets in the town of inns
| Have your fill of special sweets to your heart’s content!! Niigata Prefecture has many uniquely individual hot spring spas. The Tour of Sweets in The Town of Inns will treat you to sweets at inns in Niigata’s hot spring resort. Uniquely designed original sweets by 108 inns in 16 hot spring resorts across Niigata will be on offer. Enjoy sweets made from choice ingredients and famous treats unique to the locale along with a dip in the hot springs. Enjoy the tour as you like it as everyone will be treated to sweets even if you are just dropping by. |
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Niigata Rice Bowl
| Newly harvested Koshihikari rice and delicious local food ingredients join forces in a bowl of rice!Enjoy a donburi of Niigata’s delicious Koshihikari rice and local food ingredients. Unique donburi creations will be on offer for a limited period by restaurants in the hot spring resorts. Toppings will include autumnal ingredients such as wild vegetables, mushrooms and salmon, fresh seafood, and beef and pork raised in rich natural surroundings, all of which will enhance your enjoyment of the delicious rice. |
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